Established 30 years ago by Tom Joule, Joules is a UK-based premium lifestyle brand who design and sell Joules branded lifestyle clothing, accessories and homeware. With authentic heritage and strong brand values, Joules have never stopped been committed to surprising and delighting its growing community of customers with a sense of fun and quirky Britishness.

The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. 

Joules as a company stand out with their unique use of colour and print, all of which are hand-drawn by their talented in-house team.

Now Joules are bringing that same design ethos to beautiful ranges of Joules crockery, glassware and tableware.