OXO is dedicated to providing innovative consumer products that make everyday living easier.
We study people—lefties and righties, male and female, young and old—interacting with products and we identify opportunities for meaningful improvement. Our thoughtful, “question everything” process and relentless attention to detail uncover the best solutions for life’s everyday tasks. OXO was founded on the philosophy of Universal Design, which means the design of products usable by as many people as possible. Today, OXO offers 1,000+ products covering many areas of the home, all created based on this principle. The company has been recognised globally as an example of how a well-executed Universal Design philosophy not only creates products that are beneficial to end users but is also a sensible business model.